Aerial Pros

More Changes to the ANSI and CSA Standards You Need to Know About

ANSI and CSA standards for safe use and training were not updated for many years (prior to now, ANSI boom, scissor lift and manually propelled standards were last updated in 2006, and CSA standards go back even further).

Make Your Website Work Harder for Your Rental Company

Take a fresh look at your rental business’s website. Is it doing everything it can for you in the year ahead?

Build Customer Relationships and Business with Events

On-site events at your rental business create a wide range of opportunities.

Buy OEM Tires for Your MEWP Fleet

Aftermarket parts may seem like a small part of your rental business, but they can have a big impact on your bottom line.

Aerial Equipment Reliability Tips: Best Practices to Care for Your MEWP Fleet

Having worked in the Genie® field and phone support for over 20 years, I’ve noticed a couple of things about machine reliability.

Tips for Managing Marketing Efforts in Multiple Locations

One of the ways a growing rental company shows success is by expanding to new and different locations.

Service Minute: Aerial Equipment Reliability Tips

Having worked in the Genie® field and phone support for over 20 years, I’ve noticed a couple of things about machine reliability

Stock Up on Service Kits

Replacement components costs are individually small, but their impact on rental uptime is unquestionable. Genie® aerial equipment is some of the most frequently rented and used machines on jobsites — having the right parts in stock and at the right time, keeps your aerial equipment fleet “rent-ready.”

Maintenance Made Easy

Equipment maintenance vs. rental: The delicate balance every rental company plays.

Aerial Fleet Management: Considerations for 2WD vs. 4WD Boom Lifts

Aerial equipment is among the most rented machines in your rental store’s fleet.

Advantages of Buying Used Aerial Work Platforms from Your OEM

There are many ways to buy used aerial work platforms in today’s technology-driven world.

Using Telematics to Manage Your Fleet

No matter what size of aerial equipment fleet you have — from 1 to 100 machines — equipment management is something you do every day.

Understanding rROIC

Have you been in a conversation lately with someone who’s referenced the acronym rROIC? Chances are you have.

How our Manufacturing Practices Influence your rROIC

Our goal at Genie is to produce industry-leading aerial lift equipment designed and built to maximize machine uptime and provide the highest rental return on invested capital (rROIC) to our customers.

Fleet Reconditioning

Today’s business climate demands that you carefully consider how best to manage your fleet to maximize the rental return on invested capital (rROIC).

Maintenance Tips for Your Tier 4 Final Aerial Work Platforms

After decades of preparation, aerials with Tier 4 Final engines are beginning to find their way into your rental fleets.

What Parts to Stock for Your Aerial Rental Fleet

Minimizing the downtime of routine maintenance and repair is one of the best ways to keep your aerial work platforms out on rent and making money for you.

Updated Cable Replacement Protocol for Genie® Boom Lifts

With rental equipment constantly going out and coming in, less time in the shop translates to more time out on rent.

Managing the Age of Your Equipment Fleet

Rental fleet managers work hard to find the precise balance between a machine’s age, hours, maintenance and depreciation expenses to determine the optimum time to retire or replace a machine.

Cash, Lease or Finance – Options to Purchase Your Rental Fleet

Equipment acquisition decisions are more involved than just picking which models to stock in your rental fleet.