It’s All About the People

As we celebrated Genie turning 50 in 2016, a lot of people asked what our secret was; how have we succeeded in the aerial industry for over 50 years?

Go to the Place, Go to the Person, Go to the Process

Celebrating 50 years in business is a major accomplishment, and if there is one thing I believe has gotten Genie to this point, it’s the people.

Innovation through rROIC

As a leader in the aerial equipment industry, we are always looking for ways to continue “Building the Future.” It’s more than our 50th anniversary slogan; it’s how we do business.

Following Other Industries’ Trends

Ever wonder how equipment manufacturers come up with the next big thing?

Innovation with Customer Input

For 50 years, customers’ needs have driven our company’s product innovations —and that process never ends.

Always Focusing On Our Customers

As we continue to journey through our company’s 50th year in business, it is important to keep coming back to the reason we got into business and are still in business today: To serve our customers.

What’s Next?

Celebrating 50 years in business can’t be all retrospective, we need to also look forward: What’s next?

Failures Lead to Successes

To have been in business for 50 years means that Genie has achieved its share of success. But along with those successes have also been failures.

Case Study: Genie Partners with WWCC to Proactively Train New Service Technicians

According to upcoming changes to the American National Standards Institute (ANSI) and Canadian Standards Association (CSA), only a qualified person should inspect and maintain mobile elevating work platforms (MEWPs) in accordance with the manufacturer’s recommendations.

Bold Moves

Leading by Example

"Do the right thing for the customer, and you'll be successful."

Evolution of Aerial Safety and Training Programs

When I started working in a rental yard on aerial equipment in May of 1976, today’s training and safety programs didn’t exist yet because the industry wasn't very big at the time.

The Importance of Technician Training Programs

Training in the aerial industry is very important — operator safety is the number one priority each and every time someone gets into a piece of aerial equipment.

“Building the Future” – Genie Pioneers 50 Years of Innovations

Marking half a century of serving aerial markets around the world, Genie is celebrating our five-decade legacy of “Building the Future” through industry leadership and innovation this year.

Meeting a Legend: An Interview with Bud Bushnell, Founder of Genie Industries

Webster’s dictionary defines legend as “An unverified popular story handed down from earlier times.”

From Distributor to Rental, How Genie Embraced the Change in Aerial Equipment Distribution

I was asked awhile back about how I think Genie shaped the industry in the last 50 years.

Solving the Access to Access Challenge

Fifty years is a significant milestone for any company. For Genie, it is even more momentous because the aerial industry has grown at the same time.

React Quickly, Solve Problems, Take Action

In preparing for our company’s anniversary celebrations this year, someone asked me why I thought Genie has not just survived but thrived in the last 50 years.