Aerial Pros

New U.S. Tax Law Accelerates Income Tax Savings For Many Equipment Purchasers

Many businesses may be eligible for immediate and significant federal income tax savings from the full cost of equipment purchased and placed in service now.

Rental Return on Invested Capital | Ask Me Anything March 26th-30th

A huge thank you to everyone that participated in this Rental Return on Invested Capital | Ask Me Anything event!

Stock Up on Service Kits

Replacement components costs are individually small, but their impact on rental uptime is unquestionable. Genie® aerial equipment is some of the most frequently rented and used machines on jobsites — having the right parts in stock and at the right time, keeps your aerial equipment fleet “rent-ready.”

Focus on Content to Keep Your Rental Company’s Website Relevant

With more and more marketers focusing on inbound marketing campaigns to drive and deliver new rental business opportunities, content marketing (producing valuable, engaging content tailored to a specific audience) is bigger than ever because it builds your rental company’s brand and keeps your business top-of-mind during the renting process.

Stock Parts to Save Time and Money

Equipment downtime, whether for planned maintenance or unexpected repairs, is costly.

Marketing Your Rental Store at Tradeshows and Special Events — Step 1

For many people who attend tradeshows or special events, the tradeshow begins when they step into your booth for the first time, looking at your equipment offerings and chatting with your employees.

5 Tips for Using the Genie Smart Parts Serial Number Lookup System

Genie® aerial lifts are some of the most frequently rented and used equipment on jobsites.

How Content Can Grow Your Rental Business

Ten years ago, social media was not seen as a medium by which to conduct business.

Maintenance Made Easy

Equipment maintenance vs. rental: The delicate balance every rental company plays.

Advantages of Buying Used Aerial Work Platforms from Your OEM

There are many ways to buy used aerial work platforms in today’s technology-driven world.

Three Reasons to Use OEM Parts

To maximize your rental return on invested capital (rROIC), look to the original equipment manufacturer (OEM), including Genie, for the best ways to keep your rental fleet up and running.

Selecting the Right Tires for your Telehandler

While tires are not likely the first thing you think about when spec’ing a telehandler, you should spend a few minutes thinking through your options to ensure you get the right type for the needs of your customers.

Go to the Place, Go to the Person, Go to the Process

Celebrating 50 years in business is a major accomplishment, and if there is one thing I believe has gotten Genie to this point, it’s the people.

Tips for Building a Successful Rental Business

Whether you’re new to the industry or have been around for a while, every rental store owner’s goal is to build a business that will grow and expand over time.

Understanding rROIC

Have you been in a conversation lately with someone who’s referenced the acronym rROIC? Chances are you have.

National Safety Stand-Down 2017: Tips for Inspecting Your Booms for Maintenance Parts

We know keeping your equipment up and running on the job is at the utmost importance for your business.

Fleet Reconditioning

Today’s business climate demands that you carefully consider how best to manage your fleet to maximize the rental return on invested capital (rROIC).

Maintenance Tips for Your Tier 4 Final Aerial Work Platforms

After decades of preparation, aerials with Tier 4 Final engines are beginning to find their way into your rental fleets.

What Parts to Stock for Your Aerial Rental Fleet

Minimizing the downtime of routine maintenance and repair is one of the best ways to keep your aerial work platforms out on rent and making money for you.

Updated Cable Replacement Protocol for Genie® Boom Lifts

With rental equipment constantly going out and coming in, less time in the shop translates to more time out on rent.

Managing the Age of Your Equipment Fleet

Rental fleet managers work hard to find the precise balance between a machine’s age, hours, maintenance and depreciation expenses to determine the optimum time to retire or replace a machine.