Aerial Pros

Service Minute: The Value of a Certified Aerial Equipment Service Technician

Your aerial equipment fleet is a huge investment for your rental company, so it’s important that your service technicians are properly trained to perform the necessary maintenance and repair work needed to keep your investment up and running.

Marketing Your Rental Store Through Charitable Equipment Donations

People donate their time, money, and services to charity for various reasons.

What Parts Mean for Your Business | Ask Me Anything Dec. 3rd-7th

A huge thank you to everyone that participated in this What Parts Mean for Your Business | Ask Me Anything event!

Service Minute: The Importance of Technician Training Programs

Training in the aerial industry is very important — a life is at stake each and every time someone gets into a piece of aerial equipment.

Genie Safety Minute: Machine Bulletin Lookup

Genie safety minute is intended to facilitate health and safety discussions on the job.

Maintaining Your Boom’s Cables

All preventive maintenance is important, but the manner in which your boom’s extend/retract cables are maintained is vitally important.

Let Customers Be Your Best Spokespeople

You have some satisfied, even delighted, customers.

Service Minute: Aerial Equipment Reliability Tips

Having worked in the Genie® field and phone support for over 20 years, I’ve noticed a couple of things about machine reliability

Changing Telehandler Axle Oil

It’s no secret, preventive maintenance keeps rental equipment, like telehandlers, running at peak efficiency, day in and day out.

It’s All About the People

As we celebrated Genie turning 50 in 2016, a lot of people asked what our secret was; how have we succeeded in the aerial industry for over 50 years?

Win-Win-Win Rental Relationships

Getting a healthy return on invested capital (ROIC) is a goal for rental companies, end users and manufacturers supplying the industry.

Routine Maintenance Overview for Genie Telehandlers

Reminding your customers about the importance of checking fluid levels and greasing the machine daily should be something your employees do whenever a telehandler goes out on rent.

Controlling Maintenance Repair Time is Key to Lowering Fleet Costs

Controlling the cost of your rental fleet is important to be a profitable rental company, but where do you begin?

Customer Testimonials Should be Part of Your Marketing Efforts

Capturing customer testimonials is a powerful marketing strategy.

Practical Innovations | Ask Me Anything June 4th-8th

A huge thank you to everyone that participated in this Practical Innovations | Ask Me Anything event!

What Can GoGenieLift.com Do for You?

Did you know that Genie has not one but two websites to help you find exactly what you are looking for?

Rental Customers Want To Do More with Mobile

The first iPhone was introduced 10 years ago, which is why it’s so amazing to see how mobile devices (like smartphones) have changed the way much of the population lives and works.

Create a Newsletter That Cuts Through the Clutter

Every day, your customers’ inboxes are flooded with newsletters, and it might be hard for your customers to differentiate your rental store’s effort from the competition’s.