Aerial Pros

Tips for Using Video in Your Marketing Effort

Videos are great for adding the “wow” factor to your rental store’s marketing efforts.

The Importance of Good Product Photography

When investigating a new product, what is the first thing that you notice?

Tips on How to Make a Great Internal Company Newsletter

Your boss has just tasked you with making a new quarterly newsletter for your rental company… Where do you start?

More Changes to the ANSI and CSA Standards You Need to Know About

ANSI and CSA standards for safe use and training were not updated for many years (prior to now, ANSI boom, scissor lift and manually propelled standards were last updated in 2006, and CSA standards go back even further).

Ramping Up: Handling Equipment Spikes in Small Markets

Contractor supply and rental house, Stan Houston Equipment Company, Inc. of Sioux Falls, S.D., has thrived in a small market area many large rental companies would not consider.

The Power of Data

Increased market competition and competitive rental rates are significant challenges for rental companies.

Top Tips for Hosting Your VIP Customers

Hosting customers in person is a great way to strengthen your rental store’s relationship with them.

Rising Residual Values Will Take Your Business Higher

As a rental store owner, you are a savvy business person. You don’t want to just know how to make money on the equipment you have while you own it; you want to know how to make money on the equipment when you sell it too.

Know Why Your Rental Company Is Using Social Media

If you’re on LinkedIn, Twitter, Facebook, etc., do you have a clear reason why your rental business is participating there or are you out there because “everybody else is doing it”?

Marketing to Help Retain and Engage Existing Customers

Growing a business is not easy, it involves a lot of time, dedication and hard work.

Four Tips for Using Printed Materials in Your Store’s Marketing Efforts

How often do you screen your emails?

Equipment Depreciation 101

Equipment rental businesses purchase fixed assets, such as fleet equipment or company vehicles, to use in the course of their business activities.

Marketing Your Rental Store Through Charitable Equipment Donations

People donate their time, money, and services to charity for various reasons.

What Parts Mean for Your Business | Ask Me Anything Dec. 3rd-7th

A huge thank you to everyone that participated in this What Parts Mean for Your Business | Ask Me Anything event!

Service Minute: The Importance of Technician Training Programs

Training in the aerial industry is very important — a life is at stake each and every time someone gets into a piece of aerial equipment.

Put Your Rental Store’s Strengths Front and Center

Think about the messages you might see on posters at a retail tire store.

Tips for Managing Marketing Efforts in Multiple Locations

One of the ways a growing rental company shows success is by expanding to new and different locations.

Let Customers Be Your Best Spokespeople

You have some satisfied, even delighted, customers.

It’s All About the People

As we celebrated Genie turning 50 in 2016, a lot of people asked what our secret was; how have we succeeded in the aerial industry for over 50 years?

Win-Win-Win Rental Relationships

Getting a healthy return on invested capital (ROIC) is a goal for rental companies, end users and manufacturers supplying the industry.

Rental Customers Want To Do More with Mobile

The first iPhone was introduced 10 years ago, which is why it’s so amazing to see how mobile devices (like smartphones) have changed the way much of the population lives and works.