Aerial Pros

Marketing Your Rental Store Through Charitable Equipment Donations

People donate their time, money, and services to charity for various reasons.

What MEWP Should You Choose?

Choosing the right mobile elevated work platform, or MEWP, for your jobsite needs might seem simple enough — but, have you thought it all through?

It’s All About the People

As we celebrated Genie turning 50 in 2016, a lot of people asked what our secret was; how have we succeeded in the aerial industry for over 50 years?

Trailer-Mounted Booms Are Staples in Rental Fleets

Trailer-mounted booms have become a staple in rental fleets of all sizes.

What Can GoGenieLift.com Do for You?

Did you know that Genie has not one but two websites to help you find exactly what you are looking for?

Search Smarter When Buying Used MEWP Equipment

Whether you’re a rental company or a contractor looking for used MEWP equipment to buy, you have similar search and purchase options.

Rental Return on Invested Capital | Ask Me Anything March 26th-30th

A huge thank you to everyone that participated in this Rental Return on Invested Capital | Ask Me Anything event!

5 Tips for Using the Genie Smart Parts Serial Number Lookup System

Genie® aerial lifts are some of the most frequently rented and used equipment on jobsites.

Aerial Pros Minute: Drive Enable Systems

Learn more about Drive Enable Systems in this Aerial Pros Minute.

Go to the Place, Go to the Person, Go to the Process

Celebrating 50 years in business is a major accomplishment, and if there is one thing I believe has gotten Genie to this point, it’s the people.

Product Walk-Around: ZX™-135/70 Articulating Boom – ANSI

Ideal for outdoor construction and industrial applications, Genie® engine-powered articulating Z™ booms provide lifting versatility with a combination of up, out and over positioning capabilities and outreach that’s second to none.

Tips for Building a Successful Rental Business

Whether you’re new to the industry or have been around for a while, every rental store owner’s goal is to build a business that will grow and expand over time.

Pushing the Limits of Reach

The limitations of high reach, self-propelled aerial platforms are defined by only a handful of constraints.

Evaluating Telehandler Sizes To Select the Right Machine for the Job

The telehandler’s ability to lift, move and place a range of materials and tools make it an indispensable machine for elevating efficiency and productivity on the job.

Fleet Reconditioning

Today’s business climate demands that you carefully consider how best to manage your fleet to maximize the rental return on invested capital (rROIC).