Aerial Pros

It’s Time to Embrace Telematics — Here’s Why

From reading about it in countless articles within trade magazines to conversations with peers, it’s easy to understand that telematics can bring a lot of benefits to rental businesses.

Advantages of Dual-Zone Operation on Genie® Scissor Lifts

As aerial industry standards continue to become more closely aligned worldwide, manufacturers like Genie, who produce scissor lifts (a classification of mobile elevating work platforms (MEWPS) named for their lifting mechanism design — a stack of crossed tubes that work in a scissor-like fashion when the platform is raised and lowered) for global markets are taking a closer look at how requirements in these standards impact machine design and safe use.

Telematics and the Data Sharing Economy

As the construction industry continues to modernize its business operation, telematics technology is now being widely adopted and more commonly used in the aerial rental market.

Preventative Maintenance | Ask Me Anything Dec. 9th-13th, 2019

Welcome to Ask Me Anything with Bob Bartley on Preventative Maintenance!

The Value of a Qualified Aerial Equipment Service Technician

Your aerial equipment fleet is a huge investment for your rental company, so it’s important that your service technicians are properly trained to perform the necessary maintenance and repair work needed to keep your investment up and running.

Innovation with a Purpose

There is a lot of buzz in the industry swirling around technology and innovation.

Service Minute: The Value of a Certified Aerial Equipment Service Technician

Your aerial equipment fleet is a huge investment for your rental company, so it’s important that your service technicians are properly trained to perform the necessary maintenance and repair work needed to keep your investment up and running.

Equipment Depreciation 101

Equipment rental businesses purchase fixed assets, such as fleet equipment or company vehicles, to use in the course of their business activities.

Genie® Certified Pre-Owned Equipment | Ask Me Anything Sept. 17th-21st

A huge thank you to everyone that participated in this Genie® Certified Pre-Owned Equipment | Ask Me Anything event!

Win-Win-Win Rental Relationships

Getting a healthy return on invested capital (ROIC) is a goal for rental companies, end users and manufacturers supplying the industry.

How Residual Values Impact Your Rental Business

Rental is a business driven by numbers.

Rental Return on Invested Capital | Ask Me Anything March 26th-30th

A huge thank you to everyone that participated in this Rental Return on Invested Capital | Ask Me Anything event!

Tips for Building a Successful Rental Business

Whether you’re new to the industry or have been around for a while, every rental store owner’s goal is to build a business that will grow and expand over time.

Understanding rROIC

Have you been in a conversation lately with someone who’s referenced the acronym rROIC? Chances are you have.

How our Manufacturing Practices Influence your rROIC

Our goal at Genie is to produce industry-leading aerial lift equipment designed and built to maximize machine uptime and provide the highest rental return on invested capital (rROIC) to our customers.

rROIC For Rental Stores

No matter if you are a large or small rental house, public or private company, new to the industry or have been serving aerial markets for as long as Genie has been, when you are reviewing your return on invested capital (ROIC) you have the same cost-of-ownership considerations as the competition: Price, freight, availability, maintenance and repair costs, to name a few.