Aerial Pros

Make Your Website Work Harder for Your Rental Company

Take a fresh look at your rental business’s website. Is it doing everything it can for you in the year ahead?

Ramping Up: Handling Equipment Spikes in Small Markets

Contractor supply and rental house, Stan Houston Equipment Company, Inc. of Sioux Falls, S.D., has thrived in a small market area many large rental companies would not consider.

Micro-Sized Applications

Low-level access is a growing segment in the aerial access industry, with increasing pressure to replace ladders with safe, productive, compact, low-level access solution alternatives adapted to space and weight-restricted applications.

Aerial Fleet Management: Considerations for 2WD vs. 4WD Boom Lifts

Aerial equipment is among the most rented machines in your rental store’s fleet.

Using Telematics to Manage Your Fleet

No matter what size of aerial equipment fleet you have — from 1 to 100 machines — equipment management is something you do every day.

Understanding rROIC

Have you been in a conversation lately with someone who’s referenced the acronym rROIC? Chances are you have.

How our Manufacturing Practices Influence your rROIC

Our goal at Genie is to produce industry-leading aerial lift equipment designed and built to maximize machine uptime and provide the highest rental return on invested capital (rROIC) to our customers.

Managing the Age of Your Equipment Fleet

Rental fleet managers work hard to find the precise balance between a machine’s age, hours, maintenance and depreciation expenses to determine the optimum time to retire or replace a machine.

What to Consider Before You Add New Equipment to Your Fleet

Investing in new product categories, or extending the size range of your current fleet of equipment, is a great way to expand your business’s reach with existing and new customers.