AerialPros_withTag-RGB
background tile image

It’s All About the People

As we celebrated Genie turning 50 in 2016, a lot of people asked what our secret was; how have we succeeded in the aerial industry for over 50 years?

Continue Reading
background tile image

Go to the Place, Go to the Person, Go to the Process

Celebrating 50 years in business is a major accomplishment, and if there is one thing I believe has gotten Genie to this point, it’s the people.

Continue Reading
background tile image

Aerial Pros Minute: Drive Systems, Part 1

Learn more about drive systems in this month's Aerial Pros Minute

Continue Reading
background tile image

Innovation through rROIC

As a leader in the aerial equipment industry, we are always looking for ways to continue “Building the Future.” It’s more than our 50th anniversary slogan; it’s how we do business.

Continue Reading
background tile image

Following Other Industries’ Trends

Ever wonder how equipment manufacturers come up with the next big thing?

Continue Reading
background tile image

Innovation with Customer Input

For 50 years, customers’ needs have driven our company’s product innovations —and that process never ends.

Continue Reading
background tile image

Always Focusing On Our Customers

As we continue to journey through our company’s 50th year in business, it is important to keep coming back to the reason we got into business and are still in business today: To serve our customers.

Continue Reading
background tile image

What’s Next?

Celebrating 50 years in business can’t be all retrospective, we need to also look forward: What’s next?

Continue Reading
background tile image

Failures Lead to Successes

To have been in business for 50 years means that Genie has achieved its share of success. But along with those successes have also been failures.

Continue Reading
background tile image

Case Study: Genie Partners with WWCC to Proactively Train New Service Technicians

According to upcoming changes to the American National Standards Institute (ANSI) and Canadian Standards Association (CSA), only a qualified person should inspect and maintain mobile elevating work platforms (MEWPs) in accordance with the manufacturer’s recommendations.

Continue Reading
background tile image

Bold Moves

Continue Reading
background tile image

Leading by Example

"Do the right thing for the customer, and you'll be successful."

Continue Reading
background tile image

Evolution of Aerial Safety and Training Programs

When I started working in a rental yard on aerial equipment in May of 1976, today’s training and safety programs didn’t exist yet because the industry wasn't very big at the time.

Continue Reading
background tile image

“Building the Future” – Genie Pioneers 50 Years of Innovations

Marking half a century of serving aerial markets around the world, Genie is celebrating our five-decade legacy of “Building the Future” through industry leadership and innovation this year.

Continue Reading
background tile image

Meeting a Legend: An Interview with Bud Bushnell, Founder of Genie Industries

Webster’s dictionary defines legend as “An unverified popular story handed down from earlier times.”

Continue Reading
background tile image

From Distributor to Rental, How Genie Embraced the Change in Aerial Equipment Distribution

I was asked awhile back about how I think Genie shaped the industry in the last 50 years.

Continue Reading
background tile image

Solving the Access to Access Challenge

Fifty years is a significant milestone for any company. For Genie, it is even more momentous because the aerial industry has grown at the same time.

Continue Reading
background tile image

React Quickly, Solve Problems, Take Action

In preparing for our company’s anniversary celebrations this year, someone asked me why I thought Genie has not just survived but thrived in the last 50 years.

Continue Reading

Aerial Pros