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Whether your rental company currently has an online marketing strategy or is just getting one started, there is a huge amount of information available on the Internet about everything you supposedly should be doing. And once you’ve done your research, there are “social media gurus” everywhere claiming to be experts across industries, companies and customer bases.  The fact is: It doesn’t work that way. Just like any other good marketing effort, online marketing must start with the needs of your rental customers. It is not one-size-fits-all. To learn about how to market your rental store online and subscribe to Genie Aerial Pros, please provide your email below: