Aerial Pros

Tips for Using Video in Your Marketing Effort

Videos are great for adding the “wow” factor to your rental store’s marketing efforts.

The Importance of Good Product Photography

When investigating a new product, what is the first thing that you notice?

Tips on How to Make a Great Internal Company Newsletter

Your boss has just tasked you with making a new quarterly newsletter for your rental company… Where do you start?

Make Your Website Work Harder for Your Rental Company

Take a fresh look at your rental business’s website. Is it doing everything it can for you in the year ahead?

Marketing Your Rental Store Through Charitable Equipment Donations

People donate their time, money, and services to charity for various reasons.

Win-Win-Win Rental Relationships

Getting a healthy return on invested capital (ROIC) is a goal for rental companies, end users and manufacturers supplying the industry.

What to Consider When Getting Into the Aerial Rental Market

Whether you’re a start-up or an established rental business, if you are thinking of getting into the aerial rental market – equipment that includes boom lifts, scissor lifts and telehandlers – there are more things to make decisions about than just what equipment to order.

New U.S. Tax Law Accelerates Income Tax Savings For Many Equipment Purchasers

Many businesses may be eligible for immediate and significant federal income tax savings from the full cost of equipment purchased and placed in service now.

Rental Return on Invested Capital | Ask Me Anything March 26th-30th

A huge thank you to everyone that participated in this Rental Return on Invested Capital | Ask Me Anything event!

Using Data for Better Rental Operations

Data takes the guesswork out of running a rental operation, and it is usually just a few clicks away.

How Content Can Grow Your Rental Business

Ten years ago, social media was not seen as a medium by which to conduct business.

Go to the Place, Go to the Person, Go to the Process

Celebrating 50 years in business is a major accomplishment, and if there is one thing I believe has gotten Genie to this point, it’s the people.

Tips for Building a Successful Rental Business

Whether you’re new to the industry or have been around for a while, every rental store owner’s goal is to build a business that will grow and expand over time.

Understanding rROIC

Have you been in a conversation lately with someone who’s referenced the acronym rROIC? Chances are you have.

What to Consider Before You Add New Equipment to Your Fleet

Investing in new product categories, or extending the size range of your current fleet of equipment, is a great way to expand your business’s reach with existing and new customers.

Don’t Let Rental Equipment Sit Idle

With access to capital constrained, we are going to see the development of innovative equipment ownership strategies.

Arctic Blast - Prep Your Rental Fleet for Winter’s Subfreezing Temperatures

For the northern two-thirds of the U.S. and Canada, November signals the beginning of the season where some special steps must be taken to prepare the equipment for cold-weather work.

Daniel Batista - Mills Rental, Brazil

I have worked with Genie® aerial equipment for seven years at Mills Rental Company.

Designing to fit Multiples Units on a Truck

Nobody likes paying for machine transport.

Compact Telehandler Rental Essentials

Base questions to ask customer to match the right machine to the need

Luis Gutierrez - LGP Equipment Rentals Inc

It's hard to understand why some times things happened to us.